It’s the fashion revolution week. Fashion revolution started after the Rana Plaza sweat shop collapsed in Dhaka the capital of Bangladesh six years ago. Over a thousand people died and a double amount got injured. The fashion revolution awakens people to consume ethically and to demand brand transparency. The campaign encourages consumers to ask: who made my clothes?
This campaign is great! I’m happy that the world is getting more and more aware. It feels like it is almost a trend to be aware and consume wise today: it is cool to be strict and demand answers and responsibility from different brands. And of course, if the brands are wise, they will answer.
I hope that the transparency will be a norm in the near future. I’m looking forward to seeing the day when the product label shows me who made it and in what circumstances, and how much this consumed the nature. We’d need to have clear and reliable certificates that will prove the quality and the sustainability – and that will stop the green wash.
It was a shocking when the Ellen McArthur Foundation published its study in 2017. According their report the fast cycle of the clothes – the fast fashion – makes the fashion industry one of the most pollutant industry. It was claimed to be even worse than the air and the ship traffic!
I used to scan the materials of the clothes while I was shopping already when I was younger. I wanted to be sure I didn’t buy anything that would go bad immediately – many of the synthetic fibres were bad. Later I learned they had micro plastics too that go in to our waters and nature cycle. Later I also learned, that all the natural fibres, cotton for instance, aren’t environmental friendly either. Everything’s so difficult! I hope the fashion industry will manage to develop good new materials and make our choices easier in this matter too.
The fashion industry has so much to do. It’s not rational to have the seasons. Famous fashion houses have burned loads of clothes that haven’t been sold even in sale. I’m happy we know all this today. I’m happy I don’t feel like shopping anymore: I don’t want to go to the cheap clothing chains and fast fashion factories. The industry needs to be so much more responsible when it comes to their work force, material sources and shipping. I’m happy I realise now that a lot of stuff has been wrong. The industry needs to rethink the whole life cycle of the clothing. But they won’t do it – unless we demand it. So our common power can affect everything!
It’s time to reconsider our consumption and shopping – and it’s time to ask questions and demand answers. I’m happy I have become that wise and empathic that finally today I realise to think all these factors behind. A big thanks to the campaign. It’s really time for the fashion revolution! Let’s do this.
Ps. I love all the cool vintage stores that exist! My vintage hype started in Toronto in 2013 when I found the cool branded vintage shops that smelled good; like new! (Unlike the flea markets usually.) In fact, I first thought the clothes were new. This is what we need in future: cool concepts to support the existing and durable materials (like the materials used to be back in the days). The fashion rotates anyway, so we need to make it last. Luckily repairing the clothing is a trend now too! We’re getting there… Now, when we’ll still get the all the fibres recycling. #circulareconomy